Arketi Group clients range in size, industry and origin, but they share common tenets: they value revenue over awards, results over innovation, and substance over style. They know that creative is a key element, not an end goal, that process ensures success, and that experience makes all the difference.

Arketi Group has successfully applied its experience to business-to-business technology clients from around the globe – from entrepreneurs to Global 50 companies. While their industries, business models and strategies are diverse, what unites these companies is greater than what separates them: a desire to use marketing to differentiate... to become a thought leader.. and to generate revenue.

Here are a few of their stories:

	Brasfield & Gorrie – Collateral To pay tribute to the vision, management and construction of the world's largest aquarium, Brasfield & Gorrie tasked Arketi Group to design and create a limited-edition commemorative book that would be presented as a gift to individuals involved in the project, as well as national, state, local, civic and business leaders. Read Collateral - Construction
	Cbeyond – Public Relations (PR) Seeking to expand its presence in the Detroit market, Cbeyond, an Atlanta-based provider of integrated telephone and Internet services for small businesses, partnered with Arketi to launch a PR-led integrated marketing campaign aimed at increasing brand awareness and securing channel partners. Read Public Relations - Telecoms
	Convergys – Positioning and Branding In an effort to realign itself and achieve a consistent global image, Convergys, a leader in relationship management consulting, engaged Arketi to develop a new positioning platform that would serve as an integrated springboard to help the company focus on its true strengths. Read Positioning and Branding - Telecoms
	ERDAS – Messaging and Branding In a rapidly changing competitive industry, ERDAS, a leader in the geospatial information market, partnered with Arketi to revamp its corporate messaging platform, reposition itself and transform its brand. Read Messaging and Branding - Geospatial Industry
	Flo Healthcare (Emerson) – Messaging and Integrated Communications In evolving from a leading specialty wireless solutions company, Flo Healthcare, a division of Emerson, had implemented a rebranding campaign, which had succeeded in differentiating the company – but without establishing a position that would allow it to compete independently. Read Integrated Communications - Healthcare
	FOCUS – Public Relations (PR) and Thought Leadership In order to generate awareness and position itself as a thought leader on mid-market M&A’s, FOCUS, LLC, a mid-market investment banking firm, tapped Arketi to develop and execute a thought-leadership program to increase media coverage in key local markets. Read Public Relations - Financial Services
	Georgia Tech Research Institute (GTRI) – Messaging For 75 years, GTRI had been delivering highly-regarded applied research primarily to government and industry. GTRI decided to make a strategic move forward to reach out to new markets in the private sector. To be successful, GTRI needed to develop new messaging to convey the value behind their research to both current and prospective clients. Read Messaging - Technology
	Interland (Web.com) – Public Relations (PR) Following a successful "new line of business" launch Interland’s marketing organization was seeking to ensure PR efforts were carefully coordinated with other marketing tactics so the company benefited from the synergy of an integrated marketing team. Generating buzz that translates into sales for a leading online services provider. Read Public Relations - Telecoms
	Oversight Systems – Public Relations (PR) and Thought Leadership In a market awash with competitive software solutions launched in response to SOX legislation, Oversight sought to differentiate itself from the competition and increase its share of mind among executives. Arketi Group took an innovative approach. Read Thought Leadership - Financial Services
	Sprint – Thought Leadership Sprint was interested in furthering its thought leadership position in the wireless space when it first turned to Arketi. Together the Sprint/Arketi team decided to use National Cellphone Courtesy Month (July) as a compelling event to stake out a thought leadership position. Read Thought Leadership - Telecoms
	Xerox Mortgage Services (formerly Advectis) – Messaging and Integrated Communications The early positioning was a simple description of what the solution provided: "Paperless origination, underwriting, and archiving," or paperless mortgage solutions. This positioning served BlitzDocs well in its early days; however, challenges emerged because the term "paperless" had a variety of meanings and was not a clear differentiator. Read Messaging and Integrated Marketing - Financial Services