PR Pioneers on Social Media Marketing – Defining Dynamic ROI
Mike Neumeier, APR, principal of high-tech B2B PR and marketing firm Arketi Group, is featured in a panel of PR pioneers discussing the rapid emergence of social media marketing and its implications on identifying measurable ROI.

How BtoB Journalists Find Stories
Arketi Group Principal Mike Neumeier, APR details findings of the 2009 Arketi Web Watch Media Survey, and specifically how business-to-business journalists are utilizing the Internet to find stories and sources.

Understanding Industry Analysts and What They Bring to Tech Companies
Micky Long, vice president of B2B PR and marketing firm Arketi Group and former Aberdeen Group analyst, discussed the importance of leveraging industry analysts to establish market credibility. Additionally, Long detailed a number of invaluable benefits they offer technology companies.

The New Face of Public Relations
Principal of high-tech PR and marketing firm Arketi Group, Mike Neumeier, APR, shared his thoughts in a recent PR Newswire white paper, “The New Face of Public Relations,” examining the increasingly blurred lines between marketing and public relations. “Money and technology are driving the convergence of PR and marketing,” said Neumeier.

Is postal mail more effective than email?
This was the question posed in a recent issue of DMNews’ popular “Gloves Off” point-counterpoint column. Arketi Group Principal and Creative Director Rory Carlton bravely took up the challenge of making the case that postal mail remains relevant in an electronic world.

Arketi Group’s Ackall Honored As PRSA|GA “Chapter Champion”
Mousa Ackall, marketing coordinator at Arketi Group, was awarded the Georgia Chapter’s Public Relations Society of America Chapter Champion award in recognition of his work within the nation’s second largest PRSA chapter.

Arketi Group’s Densmore Joins Staff at Atlanta's Creative Circus
Jim Densmore, art director at high-tech BtoB public relations and marketing firm Arketi Group, recently joined the staff at Atlanta’s highly regarded Creative Circus as an adjunct professor.

Arketi Group Named to Inc. 5000 List of Fastest Growing Private Companies for Second Straight Year
Arketi Group, a high-tech business-to-business (B2B) public relations and marketing firm, announced its inclusion in the prestigious Inc. 5,000, Inc. magazine's ranking of the nation's fastest-growing private companies. Marking its second consecutive year on the list, Arketi was ranked No. 1,898 nationally and No. 75 in the Top 100 Businesses in Atlanta.

Site seeing
PR and marketing firm Arketi Group, which mainly consults b-to-b tech organizations, recently conducted a survey of b-to-b journalists to gain a better grasp of their Web use. The study looks at what makes a company’s Web site most useful to them.

Verdict on Microsoft campaign: Bing-O
Arketi Group Principal Rory Carlton shares his thoughts on the recently launched Microsoft Bing campaign.

Building a Sustainable Community Relations Program
Arketi Group Principal Mike Neumeier, APR, spoke with Brooks Robinson, CMO of Cbeyond, about the importance of employee involvement in an effective and sustainable community relations program.

Arketi Launches BtoB Technology Marketing Thought Leadership Series with Webinar on Business-to-Business Positioning
Arketi Group, a business-to-business public relations and marketing firm, has announced a complimentary webinar that will kick-off an ongoing Thought Leadership Series for BtoB PR and marketing professionals in technology.

Ryla, Inc. Selects Arketi Group as Agency of Record
Ryla Inc., which provides customer contact services for companies and organizations, hired Arketi Group as its agency of record.

High Tech Research on a Low Tech Budget
Arketi Group’s Micky Long provides insight into cost effective approaches to consider when employing various research campaigns.

Arketi Group's Boudreaux Contributes to PRNews Crisis Management Guidebook
Business-to-business public relations and marketing firm Arketi Group has announced consultant Brian Boudreaux is among a select group of public relations professionals who contributed to the PRNews Crisis Management Guidebook, Volume 3.

Technology Executives Roundtable, Arketi Group Partner to Launch New Website
Technology Executives Roundtable, an association that consists of CEOs, CFOs and general managers in Atlanta's technology community, has announced it has partnered with Arketi Group, a public relations and marketing firm in Atlanta, to launch an updated website that better serves its members and the technology community.

Premier Logic hires Arketi Group
Premier Logic has tapped Atlanta-bases business-to-business public relations and marketing firm Arketi Group as its agency of record. Premier Logic, also based in Atlanta, is an application development and consulting company.

Social Media Tools, Online Search Key for Business Journalists According to Survey by High Tech PR Firm Arketi Group
According to a recent survey by Arketi Group, eighty-eight percent of journalists say they spend 20 or more hours a week on the Internet. Eighty-five percent have a LinkedIn account, 55 percent are on Facebook and 24 percent tweet on Twitter.

Survey: Business journalists see social media as positive
About 68% of journalists surveyed say social media’s impact on b-to-b reporting has been “positive,” according to the “2009 Arketi Web Watch Survey: Inside BtoB Media Usage of Web 2.0” conducted by Arketi Group, a public relations and marketing firm.

B2B Journalists Think the Web is Swell
A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector.

E-invoicing network, OB10, hires Arketi Group
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected by OB10 as public relations (PR) counsel for its Atlanta-based North American business unit.

Arketi Group Earns Technology Marketing Excellence Awards for Three Clients
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced three of its clients (ERDAS, Reveille Software and Virtual Premise) earned 2009 TAMY Awards from TAG Marketing, a society of the Technology Association of Georgia.

Crisis Communications Planning in a BtoB World

The Arketi Group/Georgia Tech Research Institute (GTRI) team earned an International Association of Business Communicators (IABC) Silver Quill Award of Excellence

Sophicity selects Arketi Group as agency of record
Sophicity, an IT services provider previously known as Mimsware, has selected Arketi Group as its agency of record to help launch its new corporate brand. Arketi Group will be responsible for brand strategy, positioning and messaging.

Reveille Software has selected Arketi Group, Atlanta, as its PR and marketing agency of record

Integrated Marketing Campaign Helps Cbeyond Brand In New Market
Cbeyond turned to its PR firm Arketi Group, Atlanta, to identify potential clients and key players in the market. Arketi was also tasked with helping the ISP increase its brand value in the local Detroit market.

Inovis Engages Arketi Group to Develop Corporate Positioning, Messaging
Arketi Group announced it has been retained by Inovis, a provider of business-to-business software and services, to help the company refine its corporate positioning and messaging.

Arketi Group Earns Spot on BtoB's "Top Agencies of 2009" List
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has again earned a spot on BtoB's Top Agencies of 2009 list.

Arketi Group announces two wins
The Arketi Group added two new clients to its roster, including GMT Corporation and MaxRecall Technologies. The Atlanta-based technology firm was named AOR for both accounts.

Arketi Group Principal to Lead B-to-B Webinar
Arketi Group Principal Sami Jajeh leads a B2B Power Exchange webinar entitled “Uniting Messaging and Segmentation for Better Marketing Results,” as part of the group’s ongoing Thought Leadership series.

Arketi, Georgia Tech Research Institute Team Earn IABC Silver Quill Award
The Arketi Group/Georgia Tech Research Institute (GTRI) team has earned an International Association of Business Communicators (IABC) Southern Region Silver Quill 2008 Award of Excellence for Overall Strategic Communication Program for its work on the GTRI “Problem.Solved.” campaign.

MaxRecall Selects Arketi
MaxRecall, a document management company, has selected Arketi Group as its agency of record. Arketi will provide messaging, PR and marketing services.

Arketi Group’s Boudreaux Wins PRSA Georgia’s Chapter Champion Award
Whitney Ellis Boudreaux, consultant at Arketi Group has been awarded the PRSA Georgia Chapter's Chapter Champion award in recognition of her longstanding volunteer work.

Virtual Premise Agency: Arketi Group
“The Search for Real Estate Savings” campaign.

Arketi Group Chosen by Advanced Productivity Software
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced it has been selected by Advanced Productivity Software as agency of record, charged with positioning, branding and advertising.

Arketi Group Repositions Racemi, a Pioneer in Virtualization Technology
Arketi Group, a high-tech business-to-business marketing and public relations firm, has been selected by Racemi to reposition the business system portability company.

Good calls to action essential in online lead generation
Arketi Group principal, Sami Jajeh, advises businesses conducting online lead generation activities to ensure they offer a "killer" call to action.

5 Tips: Lead generation lift-off
Sami Jajeh, Arketi principal, offers advice on how to strengthen your lead generation efforts.

Arketi Group principal, Mike Neumeier, Elected President for the Georgia Chapter of the Public Relations Society of America (PRSA|GA)

New tech tools have limitless market potential
Mike Neumeier, principal of the Arketi Group office in Atlanta, said LinkedIn provides the address, and allows you to turn the doorknob and get in front of somebody.

Vector Taps Arketi Group to Position the IT Talent Acquisition Firm
Arketi Group, a high–tech business–to–business marketing and public relations firm, has been selected as agency of record by Atlanta–based Vector Consulting, an information technology professional services firm specializing in staffing and recruiting. Arketi Group's initial program of work for Vector centers on corporate positioning.

Arketi Group Takes Home Five Public Relations Society of America Awards

Brand Velocity Selects Arketi Group as Agency of Record

bSocial puts emphasis on its new ‘social commerce’
Combining both social networking and e-commerce – bSocial teamed up with Arketi Group for the launch with the end goal of reaching a national consumer audience and trade publications. The media outreach helped to place 98 stories, including hits in The Wall Street Journal, eWeek, and Time.

Arketi Chosen by bigWebApps as Agency of Record
Arketi Group, a high–tech business–to–business marketing and public relations firm, continues to expand its client roster with bigWebApps' selection of the firm as its agency of record.

Virtual Premise Taps Arketi as Agency of Record
Virtual Premise, which provides real estate information management software, has selected Arketi Group, as its agency of record. Arketi will handle corporate positioning, demand generation, PR and other marketing programs. Billings were undisclosed.

Arketi Group Wins 2007 Award of Merit in New Communications from the Society for New Communications Research

Account Action 
Arketi Group (www.arketi.com), a high-tech business-to-business marketing and public relations firm, announced it has been selected as public relations agency of record for Definition 6, an interactive agency and consulting firm.

Definition 6 Taps Arketi Group 
Arketi Group (www.arketi.com), a high-tech business-to-business marketing and public relations firm, announced it has been selected as public relations agency of record for Definition 6, an interactive agency and consulting firm.

Arketi Group Earns Definition 6’s Public Relations Business
Arketi Group, a high-tech business-to-business marketing and public relations firm, announced today it has been selected as public relations agency of record for Definition 6, the Southeast's largest full-service interactive agency and consulting firm.

Arketi Opens Doors and Bar to Industry Members
The open bar and fancy finger foods drew quite a crowd to the Arketi Group’s Open House event Tuesday night at the company’s office on Buford Highway.  The B2B Marketing and PR group serves a number of the area’s top technology companies, and the event served to present the company to those unfamiliar with its people or practices, and to provide networking amongst its current clients.  Several in and around the community were in attendance, including Lisa Henriott (Henriott Marketing Strategies), Susan O’Dwyer (HA&W), and Polly Harper (WM Leonard & Company).

Arketi Group hires Jacqueline Parker as VP
Arketi Group hired Jacqueline Parker as VP, effective September 1. Parker will oversee the account teams for the firm’s b-to-b technology clients and will work to strengthen Arketi’s media relations focus. Parker has experience in healthcare and technology PR, and previously served as VP at Hayslett Group and VP of Media Relations at Porter Novelli.

Boutiques find surveys helpful in building agency brand
Surveys have long been a way to garner press coverage for clients when they didn't have much else going on. But savvy boutique agencies also know that, with a little finesse and imagination, surveys can be great branding tools for the firms themselves. At Atlanta-based tech firm Arketi Group, surveys have become a staple of client work and have helped put the agency in the front of many minds in its target market. "If you do them right, they can play to your strong suit, to a sweet spot for your customers and prospects, and really position you as a thought leader," says Mike Neumeier, a principal at Arketi.

Atlanta: The star of the Southeast
The Arketi Group, a 15-person, b-to-b, tech-focused firm, has tripled in size in the past two years. Principal Mike Neumeier says the Atlanta tech market is booming, with software and business technology companies taking advantage of the city's quality of life, abundance of universities like Georgia Tech and Emory, and supply-chain companies that locate close to large clients like UPS. Atlanta is a very relationship-driven market," Neumeier says. "So there's really some credence to 'owning your own backyard' with regard to PR, media relations, and thought leadership - to being recognized in the business community."

Flo Healthcare message reaches distinct audience
Flo Healthcare, which was acquired by Emerson in May 2006, had a unique marketing challenge: It needed to communicate its value proposition as a premium provider of mobile workstations to the health care industry while raising awareness of the brand as part of Emerson. "Flo Healthcare has focused on the premium end of the mobile workstation market, providing integrated solutions that allow clinicians to spend more time with their patients," said Sami Jajeh, principal of Arketi Group, Flo's marketing communications agency. "Because Flo is a premium provider in the space, they really have to justify a premium price. The product set is not a commodity, and there is a great difference in the approach to marketing."

Tight budgets drive creativity, innovation
As marketers work with limited budgets in a slowing economy, they are challenged to develop innovative campaigns using a mix of off- and online media to communicate their brands and positioning. But thanks to a wide variety of lower-cost Internet programs, from webinars to white papers, as well as traditional media and guerrilla marketing initiatives, marketers and their agencies are creating effective integrated campaigns that are producing positive results.

Software provider uses blog, e-newsletter to cross-promote
Oversight Systems CEO Patrick Taylor wanted a way to change its marketing efforts from soliloquy to dialog, as well as boost the company's visibility in natural search ranks. So Taylor, in conjunction with Atlanta-based marketing agency Arketi Group, decided to start blogging about the industry.

M&A-spawned client losses can open other doors
According to Mike Neumeier, principal at Arketi Group, “Ultimately, losing clients to M&A is the nature of the tech PR business. But then, client shifts in general are the nature of the business. Firms always have to be [aggressively] producing and generating results."

Tune In: 4 Ps of podcasting: the new legitimate business marketing tool
Podcasting has hit the prime time, but driving real business value from this new method of web communications means getting past the hype. We have developed the Four Ps of B2B Podcasting to help guide you in your podcasting adventures: Point, Passion, Personality and Perseverance.

Reaching the elusive, lucrative CXO niche
"Over the last five years, it seems the solution to every marketing program out there has been to aim at the C-suite, whether it's the right target or not," said Mike Neumeier, principal at marketing communications agency Arketi Group. "If you really need to engage that audience, you have to stand out in a way that proves you're relevant and important while pushing everyone else competing for their attention in your field aside."

A time to grieve, and to forge a bond
"I have never experienced such compassion as I did from my employer," said Lisa Maggart, of the death of her father in December, when she had been employed by her marketing company in Atlanta, Arketi Group, for only five months.

More New Accounts
Arketi Group has been named the marketing agency of record by Amcat Inc. Arketi Group will develop a comprehensive global marketing strategy, as well as provide creative advertising strategy. Arketi also was recently hired as the agency of record for Secured eMail, an international software company that is being launched in North America.

Independent Study Results Show Need for Improvement of Infection Control Products
In May 2006, an independent online study was performed by the Atlanta-based Arketi Group and sponsored by Inviro Medical in order to assess the opinions of those in the infection control arena regarding needlestick injuries and the available infection control products that aim to prevent them.

New Accounts, Arketi Group
Arketi Group, Atlanta/HealthMPowers, for re-branding, including logo design and identity development, efforts as the non-profit changes its name from Kids’ Health. The work is pro-bono.

Arketi Group Helps Launch New Brand for Pro Bono Client
Arketi Group (www.arketi.com), an integrated marketing consultancy, announced it has completed a re-branding effort for one of its pro bono clients, HealthMPowers (formerly Kids' Health) that included renaming, logo creation and identity development work for the organization.

Arketi Group Helps Launch New Brand for HealthMPowers to Support Renaming Effort
Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people.

Arketi Group Helps Launch New Brand for HealthMPowers
Arketi Group, an integrated marketing consultancy located on North Druid Hills Road, announced November 30 it has completed a re-branding effort for one of its pro bono clients, HealthMPowers, formerly Kids’ Health that included renaming, logo creation and identity development work for the organization.

Secured eMail Signs Arketi Group as Agency of Record for North American Launch
Arketi Group, an integrated public relations and marketing consultancy, continues to grow its global client list with the addition of Secured eMail, an international software company offering secure messaging and file encryption for personal and corporate users. Secured eMail, already a formidable force in the international market, has signed Arketi to support its aggressive launch into North America through targeted public relations efforts.

Breaking through to lucrative IT market
Mike Neumeier, principal of marketing communications agency Arketi Group, said he agrees. "A lot of marketers in the IT space want to talk in `bits and bytes, speeds and feeds' instead of the benefits, results and success stories that are far more effective," Neumeier said. Arketi Group likes to create what it calls "customer champions" for its clients, identifying their greatest success stories and using them to drive new business, he said.

Arketi Group Helps Launch New Brand for HealthMPowers
The renaming and re-branding effort supports the Georgia non-profit organization’s mission to promote health-enhancing behaviors among students, school staff and families to improve the quality of health and academic achievement of young people.

Secured eMail Signs Arketi Group As AOR For North American Launch
"Arketi's proven track record of delivering real results for its clients impressed us," said Jesse Young, general manager, North America, for Secured eMail. "Additionally, their expertise in successfully positioning companies as thought leaders, especially within the expansive small and medium sized business market, made our selection of Arketi an easy decision."

Arketi Group Sponsors Workshop with Technology Guru Jeffrey Tarter
Arketi Group, an integrated marketing consultancy, announced that it will sponsor the Association of Support Professionals' (ASP) workshop, Services Marketing for Technology Companies, inAtlanta. Jeffrey Tarter, ASP’s founder and executive director, will host the seminar.

Don’t be Afraid to Innovate; Take A Spin On The Idea Playground
When it comes to inspiring your staff to come up with more ideas it’s important not to fall victim to the notion that strong companies have to color inside the lines …Folks at Arketi Group, a marketing company, get a box of materials from [easily recognizable] companies. “Each team has the task to craft a [marketing] piece that sells their own company in the style of the image company,” founding principal Rory Carlton said. “This exercise helps rethink what their own company really has to offer…”

Arketi’s, Nancy Mace Jackson, discusses The Citadel on CNN’s American Morning with Soledad O’Brien

Amcat Selects Arketi Group as Marketing Agency of Record
“Companies today are looking for seasoned talent to engage in an effective global marketing strategy,” said Sami Jajeh, principal at Arketi Group. “One of the key differentiators of Arketi Group is our talent and our deep understanding of business-to-business technology marketing…”

Amcat names Arketi Group agency of record
Atlanta—Amcat, a contact center provider, has named Arketi Group as its advertising agency of record. Arketi will be responsible for developing global marketing strategy, branding, messaging and demand generation programs for Amcat.

Amcat Selects Arketi Group as Marketing Agency of Record
Amcat has engaged Arketi Group to develop and implement a comprehensive global marketing strategy, messaging, demand generation and branding support to strengthen the company’s brand and increase awareness of its leadership in contact center solutions.

Coed Citadel Still a Work in Progress
Mace-Jackson recalled in her 2001 book "In the Company of Men" how those first years weren't easy…"I think in some ways these next 10 years will be harder if not just as hard," said Mace-Jackson, who works for a marketing firm in Atlanta.

Feed the media’s need for surveys
“You should think of surveys in terms of campaigns, as opposed to gimmicks,” says Mike Neumeier, principal of Arketi Group in Atlanta. For client Oversight Systems, a business auditing and security company, Arketi Group created surveys on corporate fraud and regulatory compliance, and was able to leverage them beyond just the media outreach effort.

Arketi Group wins two national public relations awards
The Arketi Group, an integrated marketing consultancy based in DeKalb County, has received two Bronze Anvil Awards of Commendation from the Public Relations Society of America (PRSA).

Advectis: Appealing to their emotions
Atlanta-based Arketi Group, headed by Sami Jajeh, has made the pages of B2B magazine for the marketing work the firm did for mortgage technology leader Advectis and its flagship product, Blitzdocs.

Arketi Clients Honored with TAMY Technology Marketing Excellence Awards
Three years ago, Alpharetta, Ga.-based Advectis Inc., teamed up with its integrated marketing agency, nearby Atlanta-based Arketi Group, to introduce its paperless mortgage technology to the banking industry…"The key to our success was simple: Know thy audience and build a message that caters to its emotional triggers," Sami Jajeh, principal at Arketi Group said.

Star VanderHaar, loyalty communications manager for Interland, and Brian Boudreaux, an Orlando PR pro, to Arketi Group, Atlanta, as consultants.

Arketi Group Inked as PR Agency of Record for GMT Corporation
Arketi Group, a high-tech business-to-business public relations and marketing firm, announced it has been selected as public relations agency of record by GMT Corporation, a leader in workforce management and performance optimization solutions.