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Arketi Group Selected as Agency of Record for Premier Logic
Application Development and Consulting Company Selects BtoB Tech Agency to Develop Messaging, Branding and Public Relations Strategy
ATLANTA – July 6, 2009 – High-tech business-to-business
(BtoB) public relations and marketing firm Arketi Group
announced it has been selected by Premier Logic, an application development
and consulting company, as its agency of record.
Arketi’s work began with the development of corporate positioning
and a messaging platform, which serves as the foundation for Premier
Logic’s marketing and awareness efforts. Moving forward, Arketi
will provide public relations
(PR) counsel, redesign the company’s website and develop sales
collateral.
“As Premier Logic sharpens its focus on healthcare and financial
applications, Arketi Group was the right partner to help us refine our
message and evolve our brand,” said Chad Osgood, managing partner
of Premier Logic. “Arketi’s
proven reputation for successfully working with BtoB technology companies
is what attracted us to them, but the firm’s ability to help us
clearly articulate what we do in a way that resonates with prospects
is what confirmed we had the right PR and marketing partner.”
Founded in 2000, Premier Logic provides software solutions for mid-market
companies that use process-intensive applications to run their business.
Drawing on experience from working with two of the “Big Four” accounting
firms, Premier Logic combines a balance of technical and domain expertise
to deliver software solutions on-time and on-budget.
“With the development of an integrated messaging platform, Premier
Logic is now better able to communicate with prospects, and more importantly,
highlight their value proposition,” said Sami Jajeh, principal
of Arketi Group. “Building on Premier Logic’s history of
successful engagements, the messaging foundation serves as a springboard
to launch the new brand and grow top-line revenue.”
View the social media news release.
About Premier Logic
Premier Logic is an application development and consulting company that
combines technical and domain expertise with a strong understanding
of business processes. Premier Logic helps solve problems for mid-market
companies that use process-intensive applications. Leveraging a proven
five-step methodology, Premier Logic benefits an entire organization—from
executives to end-users—by transforming process inefficiencies
into streamlined, headache-free operations. For more information, visit www.premierlogic.com.
About Arketi Group
Arketi Group is a public relations and marketing firm that helps business-to-business
technology organizations accelerate growth through intelligent strategy,
public relations, messaging, branding and demand generation. Consistently
recognized by BtoB magazine as one of the nation's “Top
BtoB Agencies,” Arketi’s core belief is that marketing
generates revenue. Clients benefiting from this approach to BtoB marketing
include Brand Velocity, Cbeyond, Flo Healthcare, OB10, Sophicity and
The Network. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.
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